Fast food outlets are constantly seeking innovative ways to increase foot traffic, boost online ordering, and improve customer engagement.
Services
Client
Year
Website
Challenge
Fast food outlets face stiff competition and changing consumer behavior. Key challenges include: Declining Store Traffic: With more people opting for online dining experiences, physical outlets struggled to maintain foot traffic. Limited Online Presence: Many fast food businesses lacked robust platforms for online ordering. Engagement Deficit: Traditional marketing channels struggled to resonate with a tech-savvy audience. Payment Inefficiencies: Long queues and slow payment processing negatively impacted customer satisfaction. Franki App aimed to address these issues through a tech-driven, community-centric approach.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Solution
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Pure Content Competition
User-Generated Content (UGC): Customers shared photos, videos, and reviews of their meals, creating organic buzz.
Gamification: Monthly contests reward customers with free meals and exclusive offers for the best content.
Social Sharing: Seamless integration with platforms like Instagram and TikTok amplified reach.
Food Ambassadors
Community Building: Franki onboarded local influencers as food ambassadors to promote partner outlets.
Authentic Reviews: Ambassadors shared genuine experiences, driving trust and loyalty.
Engagement Events: Ambassadors hosted live tasting sessions, encouraging real-time customer participation.
QR Code Payments
Seamless Transactions: Customers scanned QR codes at checkout for quick, secure payments.
Integrated Loyalty Program: QR codes linked to loyalty accounts, automatically updating points.
Contactless Experience: Enhanced convenience and safety during the COVID-19 pandemic.
Technology Backbone
Full-Service SaaS Stack on AWS:
Scalable Infrastructure: AWS Elastic Beanstalk ensured uninterrupted service during traffic surges.
Secure Data Management: AWS security protocols maintained customer and business data integrity.
Global Reach: Fast content delivery via AWS CloudFront enhanced user experiences.
Technology Backbone
- Back Office CMS:
- Content Management: Restaurants updated menus, promotions, and campaigns in real-time.
- Analytics Dashboard: Comprehensive insights into customer behaviour and sales trends.
- Content Management: Restaurants updated menus, promotions, and campaigns in real-time.
- Mobile Apps for Customers:
- User-Friendly Interface: Intuitive navigation for browsing menus and placing orders.
- Push Notifications: Personalized offers and updates to keep customers engaged.
- User-Friendly Interface: Intuitive navigation for browsing menus and placing orders.
Sustainability and Compliance
SCO2 Compliance:
Carbon footprint tracking for fast food outlets.
Reports on energy consumption and waste management.
Shaping comprehensive brand narratives for enduring impact.
Shaping comprehensive brand narratives for enduring impact.
