Cheers to breaking conventions, embracing the retail experience, and raising a glass to the art of delivery.
Services
Client
Year
Website
Challenge
Developing a comprehensive retail media experience platform within a tight 12-month timeframe is an ambitious goal. Such a platform must cater to the needs of retailers, advertisers, and end users while offering robust functionality, seamless integration, and an engaging user experience. Below are the critical challenges likely to be encountered during this accelerated timeline:
Our client recognised the imperative for a comprehensive brand refresh in response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Services
Google Cloud
Process
Data & Analytics
Data is the fuel for the modern enterprise. Unlock the value of enterprise data and build an insight-driven organization that delivers business advantage.
Goal
We did some intense market research, to document global brands that need in-store display and want to control this as their own retail media.
Armed with insights, we meticulously refined their IA. UX. CX. UI message for authenticity and resonance. Entwined SaaS platform, we embarked on a creative journey, crafting a fresh visual interface that genuinely showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our clients to communicate how they can simply tale over a screen in any location and play the media in real time selected by any brand.
Result
The engineered with Brandlab to reduce cloud costs by over 75%, increase publishing speed to instance realtime experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Services
Google Cloud
Process
Data & Analytics
Data is the fuel for the modern enterprise. Unlock the value of enterprise data and build an insight-driven organization that delivers business advantage.
Bringing back visitors to the world of in-store with Such an exciting journeys that has only just started...
Bringing back visitors to the world of in-store with Such an exciting journeys that has only just started...
