Cheers to breaking conventions, embracing the retail experience, and raising a glass to the art of delivery.
Services
Client
Year
Website
Challenge
When the Milo brand was created in 1934, its name was chosen as a tribute to one of Ancient Greece’s most famous athletes. From the beginning, an emphasis has been on the nutrient-rich benefits the chocolate powder provides and its necessity in the lives of young children and high-performing sportsmen.
How can we make Milo more convenient and provide market-leading features? Our team at Brandlab was tasked with the objective of increasing purchase and full 360 engagement with the brand as a whole
Design, iterate, and test Resulting in a feature-rich market-leading all-round sports application.
Services
Google Cloud
Process
Data & Analytics
Data is the fuel for the modern enterprise. Unlock the value of enterprise data and build an insight-driven organization that delivers business advantage.
Goal
Like all Nestle products, Milo runs with the general company’s mission which is to become, ‘the world’s leading nutrition, health and Wellness Company. Their mission of “Good Food, Good Life” is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.’
Nestle sees itself becoming “a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, and preferred supplier selling preferred products.”
Result
The engineered with Brandlab to reduce cloud costs by over 75%, increase publishing speed to instance realtime experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The product has positioned itself as an active brand in sports using strong elements like athletes and sporting personalities on the body of the tin and sachet. This is the reason why most adverts try to promote the importance of sports.
It is regularly promoted as a drink that enables healthy growth in young people, especially children.
It has become known for its rich green colour which is used for all their advertisement, from TV to billboards.
The Milo brand is produced in different sizes in order to make the product affordable and purchasable to people of different class.
Services
Google Cloud
Process
Data & Analytics
Data is the fuel for the modern enterprise. Unlock the value of enterprise data and build an insight-driven organization that delivers business advantage.
Bringing back visitors to the world of in-store with Such an exciting journeys that has only just started...
Bringing back visitors to the world of in-store with Such an exciting journeys that has only just started...
