{"id":10774,"date":"2023-10-25T10:20:04","date_gmt":"2023-10-25T10:20:04","guid":{"rendered":"https:\/\/pixelpiernyc.vamtam.com\/?p=10774"},"modified":"2025-04-21T03:29:41","modified_gmt":"2025-04-21T03:29:41","slug":"franki-app","status":"publish","type":"post","link":"https:\/\/technology.brandlab.com.au\/index.php\/2023\/10\/25\/franki-app\/","title":{"rendered":"Franki-App"},"content":{"rendered":"\t\t
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Fast food outlets are constantly seeking innovative ways to increase foot traffic, boost online ordering, and improve customer engagement. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Services<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tBrand Guideline<\/a>, Design<\/a>, Logo<\/a>, Performance<\/a>, Performance and growth<\/a>, UX\/UI Design<\/a>, Website<\/a>, Website Design<\/a>, WordPress Development<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tFranki App<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Year<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t2019<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Website<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\thttps:\/\/frankiapp.com\/<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Challenge<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Fast food outlets face stiff competition and changing consumer behavior. Key challenges include:\n\nDeclining Store Traffic: With more people opting for online dining experiences, physical outlets struggled to maintain foot traffic.\n\nLimited Online Presence: Many fast food businesses lacked robust platforms for online ordering.\n\nEngagement Deficit: Traditional marketing channels struggled to resonate with a tech-savvy audience.\n\nPayment Inefficiencies: Long queues and slow payment processing negatively impacted customer satisfaction.\n\nFranki App aimed to address these issues through a tech-driven, community-centric approach.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.<\/p>

Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach \u2014 from visual aesthetics and messaging to a profound reimagining of the overall brand experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Solution<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pure Content Competition<\/strong><\/h6>

  • User-Generated Content (UGC):<\/strong> Customers shared photos, videos, and reviews of their meals, creating organic buzz.<\/p><\/li>

  • Gamification:<\/strong> Monthly contests reward customers with free meals and exclusive offers for the best content.<\/p><\/li>

  • Social Sharing:<\/strong> Seamless integration with platforms like Instagram and TikTok amplified reach.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Food Ambassadors<\/strong><\/h6>

    • Community Building:<\/strong> Franki onboarded local influencers as food ambassadors to promote partner outlets.<\/p><\/li>

    • Authentic Reviews:<\/strong> Ambassadors shared genuine experiences, driving trust and loyalty.<\/p><\/li>

    • Engagement Events:<\/strong> Ambassadors hosted live tasting sessions, encouraging real-time customer participation.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      QR Code Payments<\/strong><\/h6>

      • Seamless Transactions:<\/strong> Customers scanned QR codes at checkout for quick, secure payments.<\/p><\/li>

      • Integrated Loyalty Program:<\/strong> QR codes linked to loyalty accounts, automatically updating points.<\/p><\/li>

      • Contactless Experience:<\/strong> Enhanced convenience and safety during the COVID-19 pandemic.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Technology Backbone<\/strong><\/h6>

        Full-Service SaaS Stack on AWS:<\/strong><\/p>

          • Scalable Infrastructure:<\/strong> AWS Elastic Beanstalk ensured uninterrupted service during traffic surges.<\/p><\/li>

          • Secure Data Management:<\/strong> AWS security protocols maintained customer and business data integrity.<\/p><\/li>

          • Global Reach:<\/strong> Fast content delivery via AWS CloudFront enhanced user experiences.<\/p><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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            Technology Backbone<\/strong><\/h6>
            • Back Office CMS:<\/strong>
              • Content Management:<\/strong> Restaurants updated menus, promotions, and campaigns in real-time.

                <\/li>
              • Analytics Dashboard:<\/strong> Comprehensive insights into customer behaviour and sales trends.<\/li><\/ul><\/li>
              • Mobile Apps for Customers:<\/strong>
                • User-Friendly Interface:<\/strong> Intuitive navigation for browsing menus and placing orders.

                  <\/li>
                • Push Notifications:<\/strong> Personalized offers and updates to keep customers engaged.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  Sustainability and Compliance<\/strong><\/h6>

                  • SCO2 Compliance:<\/strong><\/p>

                    • Carbon footprint tracking for fast food outlets.<\/p><\/li>

                    • Reports on energy consumption and waste management.<\/p><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                      Shaping comprehensive brand narratives for enduring impact.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                      Shaping comprehensive brand narratives for enduring impact.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                      \"FRANKI-MAIN-SCREENS-01\"<\/figure><\/div>
                      \"FRANKI-MAIN-SCREENS-02\"<\/figure><\/div>
                      \"FRANKI-MAIN-SCREENS-03\"<\/figure><\/div>
                      \"FRANKI-MAIN-SCREENS-04\"<\/figure><\/div>
                      \"FRANKI-MAIN-SCREENS-06\"<\/figure><\/div>
                      \"FRANKI-MAIN-SCREENS-07\"<\/figure><\/div>
                      \"FRANKI-MAIN-SCREENS-08\"<\/figure><\/div>
                      \"FRANKI-MAIN-SCREENS-09\"<\/figure><\/div>
                      \"FRANKI-MAIN-SCREENS-11\"<\/figure><\/div>
                      \"FRANKI-MAIN-SCREENS-13\"<\/figure><\/div>
                      \"FRANKI-MAIN-SCREENS-14\"<\/figure><\/div>
                      \"FRANKI-MAIN-SCREENS-15\"<\/figure><\/div>
                      \"FRANKI-MAIN-SCREENS-16\"<\/figure><\/div>
                      \"FRANKI-MAIN-SCREENS-17\"<\/figure><\/div>
                      \"FRANKI-MAIN-SCREENS-18\"<\/figure><\/div>
                      \"FRANKI-MAIN-SCREENS-19\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
                      <\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                      Next project<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                      The future of payments is not moving money but collecting the money and delivering a better service.<\/p>\n","protected":false},"author":1,"featured_media":988068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,57,63,59,8,9,61],"tags":[11,15,21,25,26,33,34,35,36],"class_list":["post-10774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-andriod-app","category-aws","category-cloud-transformation","category-ios-app","category-portfolio","category-portfolio-branding-agency","category-software-development","tag-brand-guideline","tag-design","tag-logo","tag-performance","tag-performance-and-growth","tag-ux-ui-design","tag-website","tag-website-design","tag-wordpress-development"],"_links":{"self":[{"href":"https:\/\/technology.brandlab.com.au\/index.php\/wp-json\/wp\/v2\/posts\/10774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technology.brandlab.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technology.brandlab.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technology.brandlab.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/technology.brandlab.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=10774"}],"version-history":[{"count":33,"href":"https:\/\/technology.brandlab.com.au\/index.php\/wp-json\/wp\/v2\/posts\/10774\/revisions"}],"predecessor-version":[{"id":988387,"href":"https:\/\/technology.brandlab.com.au\/index.php\/wp-json\/wp\/v2\/posts\/10774\/revisions\/988387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/technology.brandlab.com.au\/index.php\/wp-json\/wp\/v2\/media\/988068"}],"wp:attachment":[{"href":"https:\/\/technology.brandlab.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=10774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technology.brandlab.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=10774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technology.brandlab.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=10774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}